Social media strategy, content & execution.
100% the best social media person I’ve ever worked with.
ryan martin | former sr. reporter at state affairs
Kirsten thrived in her role and was a huge driver of CNET's social expansion, visual revamp and rethink in approach to Instagram and TikTok in particular. The ability to create, provide feedback, develop others, manage platform strategy, work across teams and still find time to breathe is rare, but Kirsten has it and then some.
morgan little | former sr. social director at cnet
100% the best social media person I’ve ever worked with.
ryan martin | former sr. reporter at state affairs
Kirsten thrived in her role and was a huge driver of CNET's social expansion, visual revamp and rethink in approach to Instagram and TikTok in particular. The ability to create, provide feedback, develop others, manage platform strategy, work across teams and still find time to breathe is rare, but Kirsten has it and then some.
morgan little | former sr. social director at cnet
100% the best social media person I’ve ever worked with.
ryan martin | former sr. reporter at state affairs
Kirsten thrived in her role and was a huge driver of CNET's social expansion, visual revamp and rethink in approach to Instagram and TikTok in particular. The ability to create, provide feedback, develop others, manage platform strategy, work across teams and still find time to breathe is rare, but Kirsten has it and then some.
morgan little | former sr. social director at cnet
MEET KIRSTEN
social media consultant, strategist, producer.
Hi, I’m Kirsten Nicolaisen, a New York City–based social media strategist and content producer with over a decade of experience.
I’ve worked across nearly every kind of media environment, from local newsrooms and startups to legacy brands and agencies.
Before launching my consulting and production business, I was Head of Social at State Affairs and Senior Social Manager at CNET, where I led creative teams and helped produce award-winning social video. I’ve also shaped social strategy for the New York Post and ABC affiliates in Washington, DC and Portland, OR.
Today, I work with agencies, restaurant groups, and individual creators, offering strategic consulting alongside hands-on execution. My work spans social strategy, content production, campaign management, influencer marketing, writing, and photography.
From planning to delivery, I help brands and publications grow meaningfully and authentically. Reach me at info@knicolaisenmedia.com
SERVICES
from full-scale strategy to content development
strategy
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Organic social
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Paid social
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Influencer marketing
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Social listening
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Platform-specific (TikTok, IG, etc.)
content production
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Ideation
-
Copy & scripting
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Graphics
-
Photography
-
Short-form video production
admin
-
Account setup & optimization
-
Calendar creation & management
-
Post scheduling
-
Community management
-
Performance tracking
SERVICES
from full-scale strategy to content development
strategy
-
Organic social
-
Paid social
-
Influencer marketing
-
Social listening
-
Platform-specific
content production
-
Ideation
-
Copy & scripting
-
Graphics
-
Photography
-
Short-form video production
admin
-
Account setup & optimization
-
Calendar creation & management
-
Post scheduling
-
Community management
-
Performance tracking
SERVICES
from full-scale strategy to content development
strategy
-
Organic social
-
Paid social
-
Influencer marketing
-
Social listening
-
Platform-specific
content production
-
Ideation
-
Copy & scripting
-
Graphics
-
Photography
-
Short-form video production
admin
-
Account setup & optimization
-
Calendar creation & management
-
Post scheduling
-
Community management
-
Performance tracking
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SOCIAL CONTENT
STRATEGY & DEVELOPMENT
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SOCIAL & VIDEO DIRECTION, CREATIVE OVERSIGHT
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STRATEGY & DEVELOPMENT
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LOCAL NEWS SOCIAL
& DIGITAL OPERATIONS
Social media management, content creation, reporting & breaking news coverage for ABC affiliates under Sinclair Broadcast Group in Portland, OR and Washington, D.C.