Hi, I’m Kirsten Nicolaisen — a New York City–based social media strategist and content producer with 10+ years of experience turning ideas into growth.

When I started working in social media, it was a totally different beast. I’ve grown alongside the ecosystem — staying sharp and adapting quickly. I’ve worked in nearly every kind of media environment: local newsrooms, startups, legacy brands, agencies, radio stations and more. 

 

Before launching my consulting & production business, I was Head of Social at State Affairs, a political news startup, and Senior Social Manager at CNET, where I led a creative team and contributed to award-winning social video content. I’ve also shaped social strategy for the New York Post, and local ABC affiliates in Washington, DC and Portland, OR. 

 

I now bring my expertise to a variety of clients — agencies, restaurant groups, and individual creators —  with my work spanning strategy, content production, campaign management, influencer marketing, writing and photography. 

 

Here’s what I’ve learned throughout my career: strategy matters, but execution is everything. I don’t just tell you what to do — I help you do it. Quickly. Thoughtfully. Without endless meetings or overthinking.

 

If you’re looking for someone honest, action-first, and extremely online — I’m your person.