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As a social media consultant for RAW Marketing, I design and implement customized social strategies for a diverse range of clients, including a DJ service, a holistic healer, and a real estate group. My work includes crafting monthly content calendars, writing video scripts, and creating Instagram carousels to elevate brand visibility and foster audience engagement.
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—01. Content & scripting: Continuum DJs
I craft engaging social video scripts and design cohesive Instagram carousels for Miami-based Continuum DJs, ensuring consistent branding and messaging across all formats.
—02. content & scripting: Emily Lozano, holistic healer
In addition to crafting video scripts and Instagram content for Emily Lozano, a holistic healer based in Miami, I design visually compelling printed materials, including flyers and brochures, to effectively promote her retreats and wellness services. My work ensures a seamless integration of her brand's online and offline presence, enhancing her outreach and engagement.
—03. content & scripting: The Elaine Group
For The Elaine Group, I develop engaging content that educates prospective homebuyers with practical tips and provides valuable insights for individuals exploring careers in real estate.
BARKER NYC
Social Content Strategy & Development
SERVICES PROVIDED
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Organic social strategy
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Paid social strategy
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Content briefs
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Competitor analyses
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Trendspotting
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Calendar management
As a consultant for Barker, a New York-based creative agency, I lead the organic and paid social strategies for Bausch & Lomb’s NutriTears and Blink Eye Drops brands. From influencer collabs to static posts, the majority of social creative is driven by my insight and recommendations.
I’ve delivered deep competitive analyses and built holistic strategies that blend organic storytelling and paid promotions. I own the monthly planning process — from briefs and calendars to trend reports — and collaborate closely with designers to craft sharp, on-brand creative with clear, impactful messaging.
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