At Sinclair Broadcast Group, I worked as a social media manager and digital producer for ABC7 in Washington, DC, and KATU News in Portland, OR. In these high-pressure newsrooms, I helped lead breaking-news focused web teams, played a crucial role in digital and TV news coverage, crafted speedy social posts and live streams, wrote hundreds of articles, executed day-to-day news operations, organized major social and digital campaigns and participated in nearly every aspect of newsroom production. I overhauled social strategies, grew audiences significantly, and held training sessions for on-air talent.

 

• Social media management & digital production: At KATU, I developed and executed a social media strategy that established the station as the top performer for social engagement within the Portland market. I grew the station's social presence significantly, leading to a 1,000% increase in Instagram followers and a doubling of our Facebook following. At ABC7, I revamped the social strategy, increasing Instagram engagement by 30% and securing top Facebook video views in the DC market each month. At both stations, I was responsible for live tweeting, editing video, designing graphics, and writing quick, impactful copy. I coordinated social media posts with reporters in the field, gathered news through social platforms, pitched story ideas, and promoted our broadcasts.
   

• Breaking news coverage: I played a key role in leading breaking-news focused web teams, creating timely social posts and live streams for major events, and contributing to digital and TV news coverage at KATU and ABC7 — ensuring real-time updates during high-profile stories. Some of the most notable events I covered include the Portland riots following the 2016 election of President Trump, the first Women’s March, the armed Bundy standoff in Eastern Oregon, the MAX train stabbing, and the Pulse nightclub and Las Vegas mass shootings.
   

• Writing & reporting: I wrote hundreds of articles for both KATU and ABC7, many of which were nationally syndicated, covering diverse topics from local crime to national politics. At both stations, I regularly photographed major events and live-streamed to social media from the field.