As Head of Social at State Affairs, a growing political news startup, I built the social media strategy from the ground up, managing over 20 accounts by the end of my tenure. I created daily content, designed graphics, produced vertical video for TikTok and Reels, developed influencer partnerships, and provided detailed analytics and reporting to the CEO, driving growth and engagement across platforms.
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—01. Strategy development
Developed a strategic, multifaceted social media growth plan to promote state-level political news and State Affairs PRO, a premium offering for political insiders and business leaders. I created and managed over 20 state-specific accounts, achieving a 500% increase in combined followers within the first year.
—02. X (Twitter) presence
Managed and optimized the X/Twitter presence for State Affairs, leveraging timely, relevant content, Community groups and paid social to engage audiences and amplify the organization’s voice in state-level political news.
—03. Instagram content
Created visually compelling graphics and vertical videos, boosting engagement and storytelling through Reels and posts tailored for a state-level political news audience.
—04. TikTok production
Produced, wrote, and hosted TikTok content, crafting engaging, informative videos to reach new audiences and expand our social footprint.
STATE AFFAIRS
Head of Social
JOB PILLARS
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Social strategy development
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Cross-platform content creation
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Video production & hosting
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Influencer collaborations
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Audience engagement
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Analytics & reporting
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Stakeholder communication
As Head of Social at State Affairs, a growing political news startup, I built the social media strategy from the ground up, managing over 20 accounts and driving significant audience growth. My role encompassed content creation, video production, influencer partnerships, and performance analysis, directly contributing to the company's expansion.
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Strategy & growth: Developed a comprehensive social media strategy to promote state-level political news and our premium State Affairs PRO offering. Launched and managed 20+ state-specific accounts, achieving a 500% increase in combined followers within the first year.
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X management: Led the X (Twitter) strategy, leveraging timely content, Community groups, and paid social to engage audiences and solidify the brand’s presence in state-level political discussions.
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Instagram & visual content: Created graphics and vertical videos tailored for a politically engaged audience, enhancing storytelling through Reels and headline posts.
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TikTok production: Produced, wrote, and hosted engaging, informative TikTok videos, helping expand the brand’s reach and connect with new demographics.
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Analytics & reporting: Tracked performance metrics and provided detailed reports to the CEO, optimizing strategy based on engagement trends and audience insights.
